Discover our campaigns to raise awareness about the impact of cancer and strengthen cancer research.
Cancer doesn't wait
Produced pro bono by the renowned agency CANADA, this campaign reminds us that some things in life simply can’t wait.
If you want to know more about this campaign, click on the following button.
A marathon for cancer research: A challenge with Dr. Cristina Mayor-Ruiz
This campaign explores the similarities between cancer research and running a marathon.
Through a chatbot, users had the opportunity to virtually follow the daily life of Dr. Cristina Mayor-Ruiz, an IRB Barcelona researcher and runner.
Mission: Possible
This campaign moves you to the heart of our laboratories to experience the precision, suspense, obstacles, and joy that cancer research brings. A fictional story that calls on us to come together to make stopping metastasis a mission... possible.
Fuck Cancer
Through Leo, a breast cancer patient with metastasis, this campaign amplifies the cry and rage that millions of people feel today. "Fuck Cancer" is a bold call to action. An invitation to join the only realistic path to ending this terrible disease: research.
Your legacy gift makes it possible
Through real testimonies, this video reminds us that a legacy gift is a generous act of love to support what we believe in, even after we’re gone.
Hugs: A future we want to protect
A hug is, at its heart, the safest place in the world. But when metastasis threatens the future, this everyday gesture becomes a dream that we must protect at all costs.
In this campaign, four cancer patients invite us into their inner circles to remind us of what truly matters: the people we love. Metastasis research is the only way to ensure that these hugs last a lifetime.
The Metastasis Challenge
Metastasis causes 9 out of 10 cancer deaths and continues to be the great challenge of today's cancer medicine. At IRB Barcelona, we are accelerating research through the Metastasis Challenge campaign, a call to society to join forces and support cutting-edge research projects.
Our goal is to attract the best scientific talent and equip them with the most advanced technology, all with a clear mission: to deliver real solutions for patients and transform the future of this disease. Together, we can defeat metastasis.
The medicine of the future starts here
A letter, a drawing, and a shared wish. Sometimes, a simple gesture of thanks is the greatest fuel for our researchers, reminding us that scientific progress also grows from the trust that society places in us.
Behind every breakthrough are countless hours of dedication, patience, and the desire to discover. Our young scientists work with passion to turn this support into new health solutions. Nurturing young talent is the best way to ensure progress and shape the future of medicine.
The dance that made history
Who says science always has to be serious? In 2014, we decided to break the mold and bring rhythm to the laboratory with a flash mob that has captivated more than a million people on social media.
We wanted to open our doors to show the human side of the laboratory. Looking back on that moment still fills us with the optimism we need to keep searching for solutions to improve everyone’s health.